The best way to establish trust is to be a trust-worthy person.

The best way to go viral is to make something remarkable.

The best way to retain a customer is to consistently offer them something they value.

The best way to be recognised is to accomplish something.

The best way to be promoted is to operate at the next level.

Often, the milestone we are looking to achieve is just a consequence of the person we need to become.

Who we are and who we strive to become is more important than the labels we carry.

Labels can be bought, stolen, coerced, borrowed, proclaimed. 

But they don't stick.