I was listening to an interview with the Figma Chief Product Officer last week, and one of the things he mentioned about what PMs can do to standout is to learn the art of memeification. 

The example he gave for this was of an insight that somebody had derived at Uber and presented in a catchy way that then everybody else started using in their documentation and presentations, all the way up to Travis.

Though memeification is hard to engineer, what I took away was to land our messages in a way that the audience finds interesting and is likely to repeat to others.

If it isn't interesting enough in the first place, maybe it isn't worth sharing.