Do you want to know how I got this scar?
Abki baar Modi Sarkaar!

'Abki baar Modi sarkaar' has become such a popular line that I see it everywhere. Whatsapp, Facebook, Twitter, even normal conversation.

When someone doesn't care about one or the other in the available options, she generally tends to choose the one which she has seen/heard about more frequently. This is the only thing an FMCG marketer needs to keep in mind. Blast the message. Everywhere. As often as can be done.

This is true about politics as well. There are many many people who do not really care to logically differentiate between one candidate or another. They end up voting for the one who they see and hear about more often.

If little kids were eligible to vote, you would probably hear this as well.

Twinkle twinkle little star
Abki baar Modi sarkaar!